Date of Release: May 1973
Alc/Volume: Bottle sizes: 1 2/3 Fl Oz (50ml), 5.3 Fl Oz (150ml), 13.2 Fl Oz
(375ml), 26.4 Fl Oz (750ml)
and 1125ml.
Details: Millaquin White Rum was the second try at the lucrative white rum market
in Australia and was developed in late 1960’s buy the Dr Alex Saranin. Dr Saranin
was a Russian immigrant and was the chief chemist at the Millaquin Sugar Company
up until May 1970. Dr Lou Muller took over the chief chemist position and completed
the Millaquin White Rum project.
A pure white spirit, as colourless as Vodka. Millaquin White Rum was bottled in
the newly built bottling plant adjacent to the Millaquin Sugar Mill in May 1973.
It was released towards to end of 1973 to little fanfare and was phased out in approximately
1976.
Variations: It was decided that Millaquin White Rum was to be marketed exclusively
by the Millaquin Sugar Company despite requests from ARD (Sam McMahon’s company).
Both the 375 and 750ml bottles were available in gift boxes which had a caricature
of a 1970’s gentleman dressed in a black suit with a pink shirt. Two of the 750ml
boxes placed side by side offered a full size picture.
Several names were considered such as Qunaba, Fantasy, Milliquana, Picardi and Ambrosia
before it was decided and settle on Millaquin.
The marketing campaign was unsuccessful, which led to the failure of Millaquin White
Rum. 750ml $AUD5.99 RRP and 375ml $AUD3.40 RRP
